Adidas Yeezy is a fashion collaboration between German sportswear company Adidas and American designer, rapper, entrepreneur and personality Kanye West. The collaboration has become notable for its high-end limited edition colour-ways and general releases offered by the Yeezy Boost sneakers lineup. The collaboration has also produced shirts, jackets, track pants, socks, slides, women's shoes, lingerie and slippers. The first shoe model ("Boost 750") was released in February 2015.
Originally identified as a “Reverse Oreo” colour-way, the new look notably inverts one of the original YEEZY BOOST 350 V2 colour-ways with its beige colour palette contrasted by a black lateral stripe. Typical construction for the sneaker makes a return as a Prime-knit upper is supported by a full-length BOOST midsole that is covered by a translucent sole unit. Lastly, while some looks have favoured a blank stripe, classic “SPLY-350” text appears in the shoe’s beige hue on the lateral stripe.
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